How far would you travel for a McDonald’s burger?
Some junk food fans travel a lot more than 25 miles to have their fix of Carl's junior, KFC or Wendy's, based on recent data around the industry.
"You will find some [restaurant] places where 15 %, a quarter of clients are originating from 25 miles away," based on data collected from customers of FrontFlip, a mobile application that provides discount rates at some restaurant locations, based on the company's Boss, Sean Beckner.
Among patrons of the a particular Carl's junior franchise partnership, composed of eight restaurant locations within the Fort Collins, Colo. area, 30 % traveled 25 miles or even more using their home zipcodes, based on FrontFlip.
RELATED: States that spend probably the most on junk food
Meanwhile, about 7 percent of site visitors towards the 16 restaurants that comprise a Yummy! Brands franchise group in Might, Mo. traveled that far for a quick food fix.
Quite a few individuals vacationers might just be making pit stops throughout their daily commutes.
"I believe a variety of it has related to precisely where within the city you're employed relative to your residence but additionally this means that people…have that interest in your brand wherever they're going,Inch Beckner told "Large Data Download."
RELATED: People in america Love Food Fast, A Lot More Than Junk Food
Site visitors to a different Carl's junior franchise group's locations in Bowling Eco-friendly, Ky., stopped at Carl's junior once every four days, based on FrontFlip's data on customers who've visited individuals locations a minimum of two times.
Meanwhile site visitors to 1 Yummy franchise group's restaurants, including KFC, Wendy's and Pizza Hut visited only once every 24 days, based on the data.
RELATED: How's Yummy Brands Doing? Take a look at China
"I believe what we are learning is that if we provide a fun experience, customers are willing to ensure you get of this data those of course the company desires to have the ability to capture and understand their clients not to mention do something to try and drive additional visits.
McDonalds' might be doing exactly that alone using its Monopoly game pieces, but FrontFlip rivals including Punchtab and DeelioZ have been in around the mobile discount game too.
"You will find some [restaurant] places where 15 %, a quarter of clients are originating from 25 miles away," based on data collected from customers of FrontFlip, a mobile application that provides discount rates at some restaurant locations, based on the company's Boss, Sean Beckner.
Among patrons of the a particular Carl's junior franchise partnership, composed of eight restaurant locations within the Fort Collins, Colo. area, 30 % traveled 25 miles or even more using their home zipcodes, based on FrontFlip.
RELATED: States that spend probably the most on junk food
Meanwhile, about 7 percent of site visitors towards the 16 restaurants that comprise a Yummy! Brands franchise group in Might, Mo. traveled that far for a quick food fix.
Quite a few individuals vacationers might just be making pit stops throughout their daily commutes.
"I believe a variety of it has related to precisely where within the city you're employed relative to your residence but additionally this means that people…have that interest in your brand wherever they're going,Inch Beckner told "Large Data Download."
RELATED: People in america Love Food Fast, A Lot More Than Junk Food
Site visitors to a different Carl's junior franchise group's locations in Bowling Eco-friendly, Ky., stopped at Carl's junior once every four days, based on FrontFlip's data on customers who've visited individuals locations a minimum of two times.
Meanwhile site visitors to 1 Yummy franchise group's restaurants, including KFC, Wendy's and Pizza Hut visited only once every 24 days, based on the data.
RELATED: How's Yummy Brands Doing? Take a look at China
"I believe what we are learning is that if we provide a fun experience, customers are willing to ensure you get of this data those of course the company desires to have the ability to capture and understand their clients not to mention do something to try and drive additional visits.
McDonalds' might be doing exactly that alone using its Monopoly game pieces, but FrontFlip rivals including Punchtab and DeelioZ have been in around the mobile discount game too.




